DERMARKENTAG2021: The German Conference on Brand Science

DERMARKENTAG is a bi-annual conference meant to represent the current state and new brand projects in German-speaking and international brand science. The event provides a unique forum for discussing the future of brand management. It also serves as a platform for professional and scientific networks to facilitate new research.

DERMARKENTAG2021 would like to invite all scientists involved in research of brands and brand management. The conference, which hosts well known specialists, gives young scientists an opportunity to present their current research and discuss it with experts from academic and professional environments. The conference should also be interesting for marketing practitioners looking for scientifically grounded and innovative solutions for real-life brand management. Lastly, the event allows marketing and brand management students to closely experience research discussions and to meet young scientists and industry leaders.

The 2021 conference will particularly consider the brand-design interface. Therefore, it especially invites participants from practical design and from design science that deal with brand-related issues.

The conference will be hosted by Mainz University of Science. The venue will be LUX pavillion, the university´s showcase in Mainz city centre.