DERMARKENTAG2016: The Conference on Brand Science

DERMARKENTAG2016 is an annual conference meant to represent the current state as well as new projects in German-speaking and international brand science. The event provides a discussion platform about the future of brand management. It also provides a foundation for the creation and support of professional networks to facilitate new research projects in the field of brand management.

DERMARKENTAG2016 would like to invite all scientists involved in research of brands and brand management. The conference, which includes well known specialists, provides young scientists with an opportunity to present their current research and discuss it with experts from academic and professional environments. The conference should also be interesting for marketing practitioners looking for scientifically grounded and innovative solutions for real-life brand management. Lastly, the event allows marketing and brand management students to experience research in real time by meeting young scientists and industry leaders.